Cut your ads budget

Just to see what happens!

Maybe, like eBay, you'll find the answer is "not much."

Remember the Parable of the Pizzeria - are your ads creating new sales, or just claiming credit for sales that were already going to happen?

Give yourself a month to answer these questions:

  • What's the true impact of eliminating paid advertising?
  • How does this compare with the claimed ROI of my paid ads program?
  • What would I do with my ads budget if I didn't need it?